The Agricultural and Processed Food Products Export Development Authority (APEDA) is actively promoting Indian cashews as a global product. The organization aims to enhance the brand image of Indian cashews and highlight their health benefits to international consumers.
APEDA is implementing a cluster-based approach to boost the cashew industry, focusing on regions like Kollam in Kerala and Chandgad in Maharashtra. Additionally, the authority is collaborating with the Maharashtra Institution for Transformation to streamline cashew exports through the JSW Jaigarh port.
- Global Branding: APEDA’s efforts to position Indian cashews as a premium global product.
- Health Benefits: Highlighting the health advantages of Indian cashews to attract international consumers.
- Cluster-Based Approach: Promoting the development of cashew clusters in key regions.
- Export Facilitation: Streamlining export processes through strategic partnerships.